In order to achieve higher ranking on the SERPs, you need to focus on optimizing the entire website, not just a single page. Prior to starting off with the task, you should get an understanding of the following:
– What the website is all about
– The goal of a website
– Your commitment towards website
Here are some SEO tips that will help your website rank higher on search engines:
Focus on Niche
Although your website can be about other stuff, too, focus on a single main topic is essential. This is how you send message across your customers fast. Get into a thorough keyword research prior to choosing a topic.
The strategy to follow is to place one each in the title of website, description, domain name, tagline, page titles, keywords, page content, and blog categories. This can be changed in General Settings when using WordPress or through a plugin.
Link to Website’s Internal Pages
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
Unsightly permalink structures on websites such as those using numbers to identify pages are not good for SEO. These tarnish the overall look of the website. Always use a URL structure that encompasses text and keywords. Make sure your page URL does not look like this:
It should look like the following:
Remove things that Slow Down your Website
Page load times are important. Hence, make sure you remove anything that bog down your website. These can include large images, music players, flash graphics, and pointless plugins.
Keywords in Images
Make sure you include words that replicate your website topic in the image title, description, and alt attributes. It is also important that you re-title the name of the file if it does not reflect your primary keywords.
Link to other Websites
It really helps to link to other sites with relevant content. You can do this via including a link list, blogroll, or resources page on the website. Make sure this is done sparingly because every outbound link is counted as a “vote” for another website. Professionals working in reputed SEO services believe that when done right, people will click your links. This shows the search engines that you are a trusted authority on your niche topic.
Regular Website Update
Websites with dynamic content tend to rank higher as compared to those with static content. This is also the reason blogs and directories such as the likes of Wikipedia) do so well on all major search engines. These are frequently updated with novel content.
Search Engine Indexed
Although many search engines automatically find and index your content, you should not bank on it. It is important to be assured that major search engines such as Google, Bing, and Yahoo crawl your website. This is very important for people to locate you on the World Wide Web.
Attract Links from Other Websites
This is pivotal for SEO. Unfortunately, not much is under your control. Apart from developing first-rate content, you can do also ask. Try spending time and try convincing somebody to link to you for writing great content. You may even guest post on other blogs. The inbound links are indispensable to SEO.
No Domain Name Change
Have patience because the age of your URL is a crucial factor in website’s search engine ranking. Launching a new blog every 5-6 months will never help your website win value it truly deserves.
None of the above matters if you create content that sounds like a robot wrote it.
Following the stuff stated tips and exercising patience will help you see results.