Responsive Web Design: Solutions for Websites in Devices

Having a responsive website is essential to your marketing strategy, and there are some key considerations you should keep in mind when designing a responsive website.

There are two major methods you can use to create a mobile website: Responsive design and mobile templates. With Responsive design, you only have one website that is coded to adapt to every screen size imaginable, no matter which one the device it’s being displayed on.


In contrast, a mobile template is different in that it’s a completely separate entity that requires you to have a second mobile-only website or sub-domain. Mobile templates also are specifically built for each device, not per screen size.

In contrast, a mobile template is different in that it’s a completely separate entity that requires you to have a second mobile-only website or sub-domain. Mobile templates also are specifically built for each device, not per screen size.

#1. Mobile Usage is Exploding
Many businesses don’t yet have a mobile website despite the fact that over 20% of Google searches are now performed on a mobile device. Also, over half of local searches were performed on a mobile device, nearly two-thirds have a better opinion of brands when they can view them over their mobile, and the same percentage of all emails are now being opened on mobile phones.

#2. The KEY is Positive User Experience
If a user lands on your mobile website and becomes frustrated or can’t see what they are looking for, there’s a good chance they will leave immediately to go to another website and it may be your competitor’s. If they have a positive experience instead, a good two-thirds are more likely to buy your product or use your service.

#3. Blogging and Social Activities Attract Mobile Visitors
If you are like most Inbound Marketers, and your strategy incorporates elements of blogging and social media, more than likely you’ve been seeing increased mobile traffic. However, if you are sharing out content links, or links to your website and you don’t have a mobile-friendly website, you are going to experience high bounce rates and low conversion rates, plus you are also going to have a very frustrated audience.

#4. Responsive Design is Preferred
Search engines like Google prefer responsive web design over mobile templates. Having a single URL makes it easier for their bots to crawl your site. Also, with Google’s external link algorithm, the chance of on-page SEO errors is reduced. Responsive sites typically perform much better and are a lot easier to maintain than a separate, mobile template site.

#5. The KEY: A Speedy Responsive Website
Developers recommend that the content above the fold on a mobile device should load in under one second, and the entire page should load in under two seconds. This typically isn’t possible when loading a website designed for the desktop on a mobile device. When users have to wait a long time for a page to load, there’s a good chance they will leave and go elsewhere.

#6. Responsive Works on Future Devices
One of the greatest benefits of responsive design is that the size of the template is that the design is based on screen size not the device itself. It doesn’t matter what size screen is being used to view your website, it will be displayed properly. So, in the future, as new devices like watches, glasses, even TVs are being used for web browsing, your responsive site is still going to look exactly like it was intended to look.

In the future, it will be extremely critical that your website provides mobile users with a friendly and easy-to-use experience. Having a website designed for mobile is no longer simply a nice feature, it is a necessity in today’s world, and will be the KEY to the future growth of your business.

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