If you are thinking about blogging, don’t be put off by the familiar notion that it is a teenager thing. There is more to blogging than just increasing traffic.
It’s a way of showing that you are also concerned about your corporate image and business reputation.
These are the few reasons which will help you in understanding why blogs are more important for your business.
Best Way To Update Your Site
With the help of a blog, you can keep the site updated and current as well. This is the best way in which you can keep a static site active. Additionally, with the help of blogging you can allow people to become a part of the action on your website. This lets users read about what people are thinking about the topic or site. Also, you can use Blogs to improve your SEO rankings.
Social Sharing to Promote your Company and Website
You can create blogs using your keywords and this will help you rank better. Furthermore, you can utilize social media like Twitter, FaceBook, Digg, StumbleUpon and Reddit to drive traffic to your site. You need to constantly keep on tweeting and posting so that you keep your site alive and kicking. A blog also help you to promote your company and website. As a blog can be brilliant for all types of businesses as you can promote your ideas and interests using it.
Simple, Fast, and Easy to Use
For these reasons, blogs are simple, fast, and easy to use. You get more out of blogs than what you get out of anything else. Therefore, blogs are futuristic and innovative, rather than being something of the past.
WordPress as Blogging Platform
WordPress is a highly popular CMS platform for developers, web designers, and bloggers. Additionally, it is one of the most exclusive applications worldwide. It is available as open source on the Internet. WordPress is just a click away. The bet part of it is that it is free. Thus, it provides you with a very innovative and contemporary publishing platform which has its focus on principles and usability.
WordPress therefore provides an easily accessible web hosting platform to the user. The many reasons why WordPress is popular are manifold. Some of them can be attributed to factors like user friendly interface, cost effectiveness, search engine friendliness, one click installation, automatic up-gradation, website functionality, and many others.
One of the best features of WordPress is that it is ‘skinnable’. This means that WordPress can be customized with the help of various themes or templates to customize the look and feel of the WP powered website.
It is very easy to change the look and feel of your website. First, you have to download the WordPress theme or template. Thereafter, you need to unzip and upload the downloaded folder to the blog’s /wp-content/themes/ folder. You are then required to log into your blog’s admin area. Thereafter you need to navigate to the ‘design tab’ and click on the theme or template to get a preview of the design.
Once you click on the link “Activate template name” on the upper right corner of the preview, your blog gets the new look. Or if you want to get custom made wordpress template, you can contact your local wordpress template designer or graphic design company.