Launching a new product is a thrilling and inspiring new endeavor for any business, be it established or a start-up. The key to a successful launch is a consistent, effective and comprehensive strategy. Because a new product or range has the potential to increase sales, boost brand awareness and needless to mention, additional revenue source for your company.
In today’s world of ‘out of sight, out of mind’ scenario, unless your product gets proper online and digital presence, it will soon fade away into oblivion. New strategies and tactics are prerequisite to get the notice your brand deserves. Given below are eight tested platforms you may want to use to spread the word about your new brand.
Make sure your digital marketing agency goes through the following steps:
Be an Early Bird:
Being an early bird will always get you the rewards. So start early and begin the preparations long before you plan to launch. A continuing take-off is a great way to keep the conversation going. Try and begin your outreach activities and schemes 6-8 weeks before the official launch date and then keep the news going up to, and beyond the official launch date.
Pick the Right Team and the Right Time:
Starting from the get go, choose the right development team. A perfect development team should include members from all the team. This is so because success depends on buy-in and collaboration. So, the team should include technical experts, project managers, product users, marketing, sales QA etc. Just like choosing the right team is important, choosing the right time for product launch is equally crucial. Because when you launch a product can heavily influence the success of the release. So, establish your production schedule well advance in time.
Website Optimization and SEO:
Make sure your website is as streamlined as possible. It can be basic, but make sure it provides the fundamental information customers – both existing and potential – need. A well planned website plays an absolute part in the product launch strategy and if this isn’t right, all of the marketing before it could be a humongous waste of time. Experts strictly advise to make sure to look at search engine optimization (SEO) for your website and optimize your landing page.
Social Media Campaign:
To create some pre-launch positive buzz and interest, make sure to prepare a strategic social plan with a content calendar. In order to announce your new product and get the word out, take the help of Facebook, Twitter, Snapchat, YouTube etc. Try and target people who are naturally eager to learn about your offering. Then post some pre-launch pictures of your product and create an aura of intrigue that builds interest.
Aim for Global Audience:
This particular step can be tough as localizing your website for international audience can prove to be a difficult task. But if you manage to accomplish this, there is nothing like it! And you never know, this might just be the edge that will keep you ahead of all your competitors.
Learn from the Competition and Plan Future Content:
Do not follow the crowd blindly. Develop your own unique style of selling points. Your products need to stand out of the crowd to grab the attention of the customers and be the winner.
Conducting webinars is an effective way of generating strong leads and a solid reach to the audience. Webinars are especially effective in building your business’s authority in your niches. So plan webinars before, during and after the launch of your product.
Do not forget to invest in free gifts for your best customers. After all, they are your most important asset, they deserve some incentives for their loyalty. Be creative in planning gifts to your best customers and keep them happy.
Once your reputation and awareness has been developed, your customers will follow you and make your product launch a success. Be sure to take the services of a digital marketing agency that follows the above mentioned strategies. There are many marketing agencies flooding the marketing sector. So do a thorough research before choosing the best one.