Writing a blog and having it as one’s primary occupation is a common thing these days. More and more ideas on what to write about and how to make money from the traffic on your blog emerge and gain popularity among the beginners. Marketing is an important part of making your blog a real success on the market where hundreds of new blogs appear every day.
That is why it is not enough to be a great writer. Before you start writing, make sure you know the final goal of your blog and follow the plan you have done beforehand.
However, let’s start from the beginning and specify what particular recommendation you should take into account if you want to start your blog.
7 Tips on Marketing Your Blog
Be very specific when writing for a particular target audience. Marketing strategies will take both your time and effort, and since you don’t want to waste any of that, create content that is attractive to a specific audience. Do not try to cover everything at one time. Choose one niche and stick to it.
Once you start writing for that audience, check every piece of writing you are about to release to see if it will keep your readers interested in following your updates or not. Make sure they understand that you have much more useful tips to share and success stories to offer. Knowing that your blog is essential to them, as it provides valuable information on narrow topics, they will be more likely to stay with you and recommend your blog to their folks as well. So, remember the rule number one: stay focused!
Create a connection with the bloggers of the same niche. It is better to have someone to go through all this. Therefore, getting involved in a community of bloggers just like you is a brilliant idea. However, there are two points you need to be smart about when looking for connection to the building. The first thing is that do not try to “befriend” your direct competitors. Let’s face it: you are both here for business and not just to make friends. We highly recommend you getting in touch with writers whose content is similar to yours but not identical. Such connections can be useful in case you decide to promote each other’s products on personal sites.
Another tip on this topic is building relationships with the bloggers whose blogs are about the same size as yours. Do not hope the prominent bloggers to be interested in collaboration with you.
Have a marketing project. To achieve better results in promoting your blog you need an extensive project where all the details are taken into consideration. Keep in mind that a good marketing plan includes a calendar where all the deadlines are marked, a content plan and special offers for your readers that will serve as hooks to draw their attention. Post content on the regular basis to remain their number one choice.
Make a process of subscription to your blog easier. This is an essential point: after you gain some regular readers in your blog, you want to subscribe them to the updates. He chances of their subscription are higher if the procedure is simple. So let it be simple ABC: Remember that readers need to see the RSS button and make the whole process easy so even the beginners can do it.
Do not underestimate the power your social network profiles have. Be active on social networks to gain better recognition. Use them for the benefits of your, as this is one of the best platforms where a potential reader can meet your blog and become one of your regulars. Think of posting regular updates in your profiles on all the social networks (including Twitter, Facebook, and LinkedIn) at least five times a day. Do not be afraid, though, that it will take up all of your free time: you can optimize the process of posting the same post in all of your social network profiles within few clicks.
Remember about search engines. You need to keep in mind that keywords are still one of the keys to attracting more readers to your blog. Create unique content, engaging and intriguing, but remember to add keywords to it, so that when searched for things related to your content online, Google will show your blog at the top of the search results. There are many resources you can use to generate keywords, so do not miss this opportunity.
Finally, do not look needy. Readers won’t stay if all you do is promoting your product. Let them see that you are of great use to them. Share your story, provide multiple examples and make your content something they will be waiting for to read. However, do not post more than five posts a day; otherwise, you will get “hidden” on the news feed by your friends. Use the posts you are left with wisely.
We hope that these will help you boost your blog’s profitability. Let us know how they worked out for you or share your tips on marketing your blog in the comments.
Sophia Clark is a creative writer from New York who loves to share her thoughts with readers. In my free time, she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day.